Domestic-car satisfaction narrows gap
The 2014 American Customer Satisfaction Index (ACSI) showed that satisfaction with automakers in general fell 1%, to 82 on a 100 point scale, with 16 of 21 nameplates falling. Asian and European names fell more than American ones.
Only two domestic brands, Chevrolet and Buick, rose in satisfaction, by 4% and 1%. Mercedes topped the list at 86, followed very closely (one point) by Subaru , with Lexus and Volkswagen tied one point down, and Buick, Toyota, and Honda one point below that (83).
Chevrolet, Kia, and GMC were just one point below Toyota, Honda, and Buick (82); Chrysler, Ford, Nissan, and Hyundai were all tied at 81, with Cadillac, Mazda, and BMW all at 80. Jeep was tied with Audi at 79, Dodge came in at 78, and Acura was at 77.
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